I grew up under the artistic influence of my architect parents before studying fine arts, design and fashion internationally. I developed a unique worldview via my experiences as a creative director and designer, working with an array of international projects and clients. My travels have given me a deep appreciation for aesthetic, stylistic, and cultural nuances that inform and influence my work. I have extensive experience in leadership and creative positions, and have strived for innovative ideas and solutions throughout my career. I’m always seeking interesting opportunities in the design, fashion and media industries anywhere in the world.
Master of Arts (MA) / 2002 - 2003
Chelsea College of Art and Design London Design for the Environment
Bachelor of Arts / 1994 - 1999
State Academy of Architecture Architecture and Design
Undergraduate Studies / 1992 - 1994
Architectural College of KSAAC Architecture (Honors)
Fashion Studies / 2008 Central Saint Martins College of Art and Design 2008 Creating Signature Fashion Collection Fashion Styling for Professionals London
Head of Brand, Design and Product // Lions of Paris 2018 - Present // Geneva / Paris Brand Concept and Creative Direction of eco-conscious athletic apparel brand. www.lionsofparis.com
Independent Research 2016 - Present // Geneva, Switzerland Ideation of a wearable technology with immune boosting impact.
Creative Strategy Consultant // Freelance, Self-Employed 2014 – 2018 // New York / Paris Independent work for series of international clients, including: McCann Erickson, DDB. Built and managed international team to produce advertising campaign imagery for the launch of the first Saks Fifth Avenue in Eurasia, including 11 story high billboard.
Founder + CEO // Mascha Shumikina Inc. 2010 – 2013 // New York, US In 2010, I invented a new kind of garment - a hybrid trouser-skirt, for which I was granted patents in the US and EU. As part of my own fashion brand, I went on to produce 6 seasonal collections based around this design, which ended up being featured on CNN.
Deputy Editor-in-Chief & Art Director // Harper’s Bazaar Edition KZ 2008 - 2009 // Almaty, Kazakhstan Set up and managed the re-launch of Harper’s Bazaar in Kazakhstan, leading a creative and production team. Overseeing publication production; Art and Visual Standards Direction; Media planning, Scheduling and Budgeting; Pre-Press and Print Control.
Art Director // IBM Canada Ltd. 2005 - 2007 // Vancouver, Canada Rapidly integrated and became an active member of IBM’s creative department dealing with internal projects and high-end customers such as Panasonic and Telus - Canada’s leading telecommunications provider.
Creative Director // Algo Communication Products Ltd. 2004 - 2005 // Vancouver, Canada Developed and successfully implemented a new corporate image for PR campaigns, trade shows, fleet, print and web (including tenders and budget). Went on to design a new UI for a Nortel telecommunications software package developed by Algo.
Multimedia+PR // AES Corporation 2000-2002 // Moscow, Russia Adapted and developed the AES corporate image for the CIS market. Managed tenders and budgets for corporate public relations events, print and web.
UX & Graphics Designer // Actis Wunderman 1998 - 1999 // Moscow, Russia Designed the first generation of websites for Western brands entering Russia and Kazakhstan for companies like Procter and Gamble, Deloitte, the US Chamber of Commerce, and the National Bank of Kazakhstan.
Television Producer + Host // Khabar Holding 1996 – 1999 // CIS Ideated and produced a prime-time television show called “Hi-Fi Front” on Russia’s largest national network. As the first Alternative culture program of the post-Soviet era, the program captured millions of viewers every week.
Guest Lecturer // Paris American Academy 2013 - 2014// Paris, France
Fashion and Graphic Design
Fine Artist // Sabbatical 2014 - 2015 // Paris, France
Developed and grew my body of work and fine tuneed my style and technique in oil painting and sculpture.
Radio DJ // Europa Plus 1994 - 1998// CIS
On-Air Host for one of the largest radio stations in former CIS, with broadcasting in over 2000 cities. Creation and production of content focused primarily on Jazz, Classic Rock and Experimental music.