MASCHA GIRARDOT
LOST & FOUND - Personal Exhibition
13 - 27 Octobre // Galerie Beatrice Hodent de Broutelles
116, Rue de Grenelle, 75007, Paris
Guinevere / Lost & Found
140 x 160 cm
LOST AND FOUND
In this series I'm bringing attention to the wasteful and short living aspects in the publishing and fashion industries.
This series of paintings was conceived to explore the frailty of ideas, the transient nature of worth, the replaceability of beauty, the fungibility of identity, through both the narrative within the pieces and the technical approach taken toward the work.
The inspiration for the collection originated through my experiences in the fashion industry – as a clothing designer and magazine publisher – being struck by the apparent importance and enormous investment that goes into fashion photography. Amazingly beautiful masterpieces are created by fashion photographers with the seemingly dual goals of artistic expression and mass consumption. The subjects are held out as contemporary stereotypes of beauty, meant to appear flawless and to drive an internal desire to become and own what is being presented. The work lives for a brief moment on our desks, on our coffee tables, beside our toilets, then discarded, replaced, and repeated in an endless cycle.
This collection is an anonymous collaboration between the model, the photographer, and myself. I experiment with my subjects, interpreting original intent and meaning through the filter of my experiences. I approach the canvas sharply with palette knives and fingers, creating rough strokes with scar-like surfaces, deconstructing/reconstructing the subject matter, reflecting the inherent emotions and stories, stripping down the obvious facades, reaching towards the fragility and sensitivity of the human being, to present the iconic.
This series of paintings was conceived to explore the frailty of ideas, the transient nature of worth, the replaceability of beauty, the fungibility of identity, through both the narrative within the pieces and the technical approach taken toward the work.
The inspiration for the collection originated through my experiences in the fashion industry – as a clothing designer and magazine publisher – being struck by the apparent importance and enormous investment that goes into fashion photography. Amazingly beautiful masterpieces are created by fashion photographers with the seemingly dual goals of artistic expression and mass consumption. The subjects are held out as contemporary stereotypes of beauty, meant to appear flawless and to drive an internal desire to become and own what is being presented. The work lives for a brief moment on our desks, on our coffee tables, beside our toilets, then discarded, replaced, and repeated in an endless cycle.
This collection is an anonymous collaboration between the model, the photographer, and myself. I experiment with my subjects, interpreting original intent and meaning through the filter of my experiences. I approach the canvas sharply with palette knives and fingers, creating rough strokes with scar-like surfaces, deconstructing/reconstructing the subject matter, reflecting the inherent emotions and stories, stripping down the obvious facades, reaching towards the fragility and sensitivity of the human being, to present the iconic.
La série “Lost & Found” a été inspirée par mes expériences dans la mode en tant questyliste et éditrice de magazine. Des chefs-d'œuvre éphémères d'une incroyablebeauté sont créés par des photographes de mode. Leur but est double: à la fois, l’expression artistique et la consommation de masse. Les sujets présentés incarnentles stéréotypes de la beauté contemporaine, artificiellement sans défaut. L’objectifest de susciter un désir d’incarnation de cet idéal et, par association, de posséderle produit présenté. Mais l'œuvre ne vit qu’un bref instant sur nos bureaux, sur nostables basses, dans nos salles d’attente, puis elle est jetée, remplacée et le cycle serépète sans fin.
Mon art réinterprète et humanise mes sujets au travers de mon expériencepersonnelle. Dans cette série, je détruis l’intention originale, purement commerciale.
Je m’oppose à la “Toxic Beauty” en redonnant de l’intime, du sens et du réel. Jem'approche de la toile avec mes doigts et mes couteaux à palette, et crée destouches rugueuses, des surfaces semblables à des cicatrices, déconstruisant etreconstruisant le sujet pour refléter des émotions et des histoires cachées, dénudant les façades contrefaites, allant vers la fragilité et la sensibilité de l'être.
Mon art réinterprète et humanise mes sujets au travers de mon expériencepersonnelle. Dans cette série, je détruis l’intention originale, purement commerciale.
Je m’oppose à la “Toxic Beauty” en redonnant de l’intime, du sens et du réel. Jem'approche de la toile avec mes doigts et mes couteaux à palette, et crée destouches rugueuses, des surfaces semblables à des cicatrices, déconstruisant etreconstruisant le sujet pour refléter des émotions et des histoires cachées, dénudant les façades contrefaites, allant vers la fragilité et la sensibilité de l'être.